How Call Centers Increase Average Ticket Value Through Strategic Upselling
Call centers play a vital role in helping Quick Service Restaurants (QSRs) boost profitability, increase the average ticket price, and maintain excellent customer satisfaction. By employing strategic upselling techniques, trained agents drive revenue growth while delivering a better customer experience.
In this article, we’ll explore how Kanekt 365’s call center agents strategically upsell — increasing average order value and helping QSRs thrive in today’s competitive market.
Understanding the Importance of the Upsell
Upselling is the practice of encouraging customers to buy additional or upgraded products that complement their initial purchase.
For QSRs, it’s one of the most effective ways to:
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Boost revenue per order
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Enhance customer satisfaction
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Promote menu awareness
By offering relevant add-ons or premium items, customers enjoy a more personalized experience — and restaurants increase their bottom line.
Empowering Call Center Agents to Upsell
Call center agents are the frontline ambassadors of a restaurant. They directly interact with customers and heavily influence purchasing decisions.
At Kanekt 365, each agent receives brand-specific and menu-specific training so they can confidently and naturally guide customers toward enhanced options that fit their preferences.
1. Upsell With Training and Product Knowledge
The foundation of successful upselling lies in comprehensive training and deep product knowledge.
Kanekt 365 provides each call center agent with six weeks of training — ensuring they fully understand the menu, daily specials, and common item pairings that maximize customer satisfaction.
Agents aren’t just taking orders — they’re curating better meal experiences.
2. Active Listening and Personalization
Upselling only works when it feels personal and relevant.
By listening carefully to each customer, agents can make thoughtful, personalized recommendations that meet real needs.
Kanekt 365’s team uses structured call scripts designed to encourage an upsell on every call — but in a way that feels helpful, not pushy.
3. Timing and Relevance: The Art of the Upsell
Timing matters. Agents are trained to recognize the perfect moment during a conversation to introduce add-ons or upgrades.
By aligning upsell suggestions with the customer’s current order context, the additional item feels like a natural enhancement, not an interruption.
4. Overcoming Objections with Value Propositions
Some customers hesitate to accept an upsell. That’s where training makes the difference.
Kanekt 365’s agents are skilled in addressing objections by focusing on value and benefits — showing how the suggested item improves the customer’s overall experience.
This approach helps increase acceptance rates and strengthens customer relationships.
5. Tracking and Analyzing Performance
Kanekt 365 takes a data-driven approach to monitor and improve upselling performance.
By analyzing key performance indicators (KPIs) such as:
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Upsell conversion rates
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Average ticket value
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Customer satisfaction scores
…they continuously refine their strategies and ensure optimal results for every restaurant partner.
Conclusion
Mastering the art of upselling is essential for QSRs aiming to stay competitive and maximize profitability.
Through Kanekt 365’s proven system of training, analytics, and customer-focused communication, every call becomes an opportunity to elevate the guest experience and increase revenue.
Interested in hearing how our agents do it?
📞 Contact Kanekt 365 today to listen to a sample upselling script and discover how gently and effectively our agents boost ticket values.
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